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Odell Beckham, Jr. is front and center in MAC Cosmetics’ new I Only Wear MAC campaign – and he’s looking just as yummy as fans would expect. Baring almost it all, the NFL star is the latest cultural icon to help introduce MAC’s 20-piece Nude collection.

Scroll to see OBJ’s hot photo.

Odell Beckham, Jr. & His Nude Essentials Go Viral With MAC Cosmetics

In the now-viral image, Odell poses nearly naked, glistening like he just stepped out of the shower—or maybe our dreams. His tattooed chest and arms are decorated with playful lipstick kisses. And a bold red banner reading “I Only Wear MAC” covers, let’s just say, the essentials.

The picture is seductive and bold, which is what we’d expect from OBJ and the iconic rebel lip line. MAC – and the former Dolphins player – knew exactly what they were doing with this campaign.

And it’s not just OBJ making fans gag as part of the new launch. Julia Fox and Martha Stewart are also part of the lineup. Julia delivers her signature edge nearly naked in a subway, while Martha serves timeless confidence with fruit.

Tiffany ‘New York’ Pollard Goes Nude With MAC Cosmetics

And because MAC understands the assignment, they’ve also enlisted reality show baddie Tiffany “New York” Pollard to show off shades that work for deeper skin tones. She stars in  a cheeky “Nude Confessional” video for the brand, letting fans know what “gets her in the nude.”

In the video, the “HBIC” compliments her cute white nighty and bombshell curls with MAC’s new Chesnut shade. According to Tiffany, all Brown girls can find the ultimate nude shade in the latest collection.

To that end, MAC’s new Nudes Collection boasts shades that “complement every skin tone,” offering everything from cool beiges to rich browns in multiple finishes—matte, satin, and sheer. MAC’s site describes the line as offering “nuanced neutrals for all.”

The collection is available now online or in stores.

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Odell Beckham Jr. Bares (Almost) It All In New MAC Cosmetics Campaign   was originally published on ionehellobeautiful.staging.go.ione.nyc